Celia Solf, born in Munich, began her career in fashion early on, developing a strong sense for visual language and creative collaboration. She built an internationally grounded practice across cities including London, Milan, New York and Paris.

She moved to Berlin in 2008, briefly engaged with the art world, and returned to fashion, retail and hospitality with a refined perspective. She later joined The Store X at Soho House Berlin during its construction phase and oversaw the project over seven years, shaping its concept across fashion, interiors, publishing and gastronomy, alongside a dense cultural program of exhibitions and performances.

Celia went on to become Creative Director at Château Royal, guiding the Hotel project from construction through opening and shaping its identity, interiors and atmosphere in close collaboration with the owner and architect.

In 2023, alongside her move to Italy, she helped develop the travel platform Places App for iOS, which she continues to consult on. Now based in South Tyrol, she works independently as a Creative Director and consultant across design, interiors and hospitality.